Daughter of the wild
A San Marcos Native, Indigenous, woman-owned business, Daughter of the Wild offers unique, handcrafted gemstone jewelry, succulent arrangements, vintage treasures & plants.
Nikkye, the maker behind Daughter of the Wild, is heavily inspired by Art Nouveau and her inventory of items reflect this inspiration. The hand drawn shapes, plants & typography from this art movement were referenced when building the logo. To communicate "wild", the plants grow in and around the letter-forms while also creating the structure of the mark.
With the use of hand crafted plantastic art nouveau inspired scrolls, the target audience of vintage loving, plant people are drawn in to check out the event and new shop. Plants that are sold are used in the illustrations, bringing life to the graphics.