Hey Mami was founded by two physicians who saw the lack of support mothers are given throughout all transitions of motherhood. Together, they provide navigation and guidance where it's needed most.
The client(s) had two asks for their logo: sexy typography & neon colors. The embellishments and curves in the details of this typeface fit perfectly to their target audience of Mami's as well as the spunky color palette. In their education modules, each phase of mamihood coincides with a fruit: Preconception (Pineapple), Pregnancy (Watermelon), Postpartum (Coconut), Mamihood (Bananas).
TYPE & COLOR