RARE COUNTRY AWARDS
Rare Country is a brand with a following of country fans. Their content ranges from keeping up with the latest and greatest country music artists as well as news revolving around the sort. They created the annual Rare Country Awards, a fan-voted event and were in need of a modern brand extension that included their original logo.
With the use of geometric lines that mimic stage lights, the awards branding could speak to the avid country music fans who browse rare country.com daily. Supported by an icon system, social cards, website design, marketing materials and social assets, the audience were encouraged to cast votes daily in hopes to see a victory for their favorite artists, tours, moments, etc.
Close to one million fans across the country voted, engaged and participated in the event.